Voltage case study.
The brief.
The problem. An esports broadcaster was buying generic stinger packs off the shelf. The broadcast looked like every other lower-tier league — and the talent kept noticing.
The solution. A custom lightning-strike animation language built around the brand's amber-on-ink palette. One master rig drives match openers, team reveals, kill cams, and bumper transitions.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Discover
Deep-dive sessions, audience research, and a clear-eyed audit of what was working and what was not.
Concept
Multiple directions explored in parallel - typography, palette, mark variations - then narrowed to one.
Build
Production-grade systems, asset libraries, and the toolkit the in-house team uses every day after launch.
What happened.
Numbers from inside the first months of the relaunch. Not vanity - actual business outcomes.