Spice Trail case study.
The brief.
The problem. A direct-to-consumer spice brand selling at farmers' markets wanted a print catalogue and label system that could double as a tabletop centerpiece — not just be 'product packaging'.
The solution. A bold typographic catalogue with full-bleed colour pages, foldout flavour-pairing charts, and labels that match the catalogue tone. The system reads as 'cookbook' as much as 'product'.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Discover
Deep-dive sessions, audience research, and a clear-eyed audit of what was working and what was not.
Concept
Multiple directions explored in parallel - typography, palette, mark variations - then narrowed to one.
Build
Production-grade systems, asset libraries, and the toolkit the in-house team uses every day after launch.
What happened.
Numbers from inside the first months of the relaunch. Not vanity - actual business outcomes.