Pulse FM case study.
The brief.
The problem. A new podcast network needed a motion identity that could carry across twelve shows without making them all look the same — and budgets meant the system had to be self-serve for the in-house team.
The solution. A circle-pulse animation primitive that responds to audio waveform, packaged as a template kit — four colourways, three show types, dozens of valid combinations.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Discover
Deep-dive sessions, audience research, and a clear-eyed audit of what was working and what was not.
Concept
Multiple directions explored in parallel - typography, palette, mark variations - then narrowed to one.
Build
Production-grade systems, asset libraries, and the toolkit the in-house team uses every day after launch.
What happened.
Numbers from inside the first months of the relaunch. Not vanity - actual business outcomes.