Folklore case study.
The brief.
The problem. An animation studio launching a short-form streaming kids' show needed a cast of characters that read instantly, animated affordably, and didn't blend into the algorithmic kid-show soup.
The solution. Bold, flat, near-circular character silhouettes in a warm amber palette, with strict colour rules and a 20-pose master sheet per character so the studio's animators could move fast.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Discover
Deep-dive sessions, audience research, and a clear-eyed audit of what was working and what was not.
Concept
Multiple directions explored in parallel - typography, palette, mark variations - then narrowed to one.
Build
Production-grade systems, asset libraries, and the toolkit the in-house team uses every day after launch.
What happened.
Numbers from inside the first months of the relaunch. Not vanity - actual business outcomes.