Nimbus case study.
The brief.
The problem. A children's book imprint was launching its first original IP — a story about a tiny cloud learning to rain — and needed an illustration world warm enough to live in for a 32-page picture book.
The solution. A soft, hand-painted cloud cast in cream-on-amber, with two-tone backgrounds, deliberately gentle linework, and a colour script that walked the reader from morning to night across the book.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Discover
Deep-dive sessions, audience research, and a clear-eyed audit of what was working and what was not.
Concept
Multiple directions explored in parallel - typography, palette, mark variations - then narrowed to one.
Build
Production-grade systems, asset libraries, and the toolkit the in-house team uses every day after launch.
What happened.
Numbers from inside the first months of the relaunch. Not vanity - actual business outcomes.