Brewmaster Co. case study.
The brief.
The problem. A 6-year-old craft beer co-op was outgrowing its college-dorm visual identity. Crowded shelf, generic labels, no shelf-talk — sales were plateauing in a category that's all about the bottle.
The solution. We rebuilt the brand around a single bold serif monogram and a wood-cut illustration system. Each beer got its own colour story and a custom hand-lettered name on the label, while the system stayed recognizable across the line.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Discover
Deep-dive sessions, audience research, and a clear-eyed audit of what was working and what was not.
Concept
Multiple directions explored in parallel - typography, palette, mark variations - then narrowed to one.
Build
Production-grade systems, asset libraries, and the toolkit the in-house team uses every day after launch.
What happened.
Numbers from inside the first months of the relaunch. Not vanity - actual business outcomes.