Atlas Coffee case study.
The brief.
The problem. A specialty roaster with a cult following at one location was scaling to ten. The packaging was hand-stamped on kraft — lovely, but unscaleable and impossible to differentiate at retail.
The solution. A unified packaging system in cream and ink with a custom typographic wordmark and a single coffee-bean motif. Origin variants got accent colour and hand-drawn region maps.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Discover
Deep-dive sessions, audience research, and a clear-eyed audit of what was working and what was not.
Concept
Multiple directions explored in parallel - typography, palette, mark variations - then narrowed to one.
Build
Production-grade systems, asset libraries, and the toolkit the in-house team uses every day after launch.
What happened.
Numbers from inside the first months of the relaunch. Not vanity - actual business outcomes.