Wildcraft case study.
The brief.
The problem. An outdoor gear brand wanted illustration that didn't fall into the camping-cliché zone — pine trees, mountains, bears — while still feeling earned and rooted in the outdoors.
The solution. We built a botanical illustration system around amber-on-ink leafwork and stylised flora, then extended it to limited-edition apparel, packaging stamps, and a campaign film title card.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Discover
Deep-dive sessions, audience research, and a clear-eyed audit of what was working and what was not.
Concept
Multiple directions explored in parallel - typography, palette, mark variations - then narrowed to one.
Build
Production-grade systems, asset libraries, and the toolkit the in-house team uses every day after launch.
What happened.
Numbers from inside the first months of the relaunch. Not vanity - actual business outcomes.