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Crafting brands and digital experience

JUST · GREAT · WORK ·JUST · GREAT · WORK ·

We design exceptional brands, products, web apps, mobile apps, and websites for startups and enterprises ready to make a mark.

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BrandingIllustrationAnimationPackagingPrintMascotsMotionIdentityBrandingIllustrationAnimationPackagingPrintMascotsMotionIdentity
About the Studio

A studio for brands that want to be felt, not just seen.

Art e Craft is a multi-disciplinary creative studio building visual systems for ambitious founders, fast-moving startups and brands ready to grow up. We sit at the intersection of strategy, illustration and motion.

No templated work. No corner cutting. Every project begins with a real conversation and ends with assets that move metrics — recall, recognition, revenue.

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Brands Crafted
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Designs Shipped
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Active Clients
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Client Smiles
What We Do

Four disciplines. One studio.

A complete creative toolkit — pick a service, or combine them into a full brand system that ships in weeks, not months.

01 / Art & IP

Specialized Art, Illustration & Character Design

Custom characters, mascots, editorial illustration, comic strips, NFT collections, and game-ready 2D assets — drawn with personality, built for reuse across every brand surface.

Brand MascotsCharacter SheetsEditorialComicsNFT ArtGame Assets
Specialized Art, Illustration & Character Design
02 / Identity

Strategic Branding & Identity Design

Logos, full visual systems, rebrands, style guides, naming, taglines and brand kits — the strategic & visual foundation that makes a company unmistakable from day one.

Logo DesignBrand IdentityRebrandingStyle GuidesNamingStationery
Strategic Branding & Identity Design
03 / Print

Graphic, Print & Presentation Design

Flyers, brochures, retail packaging, editorial layouts, investor decks and merchandise — design that ships in pixel and in print, every touchpoint considered.

PackagingBrochuresPitch DecksMagazinesAnnual ReportsMerchandise
Graphic, Print & Presentation Design
04 / Motion

Animation & Motion Graphics

2D animation, explainer videos, kinetic typography, social reels, Lottie animations, and complete video post-production — motion that earns the watch.

2D AnimationExplainersMotion GraphicsReelsLottieEditing
Animation & Motion Graphics
Selected Portfolio

Recent projects we’re proud of.

See Portfolio
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Branding · Apparel

Desi Otaku

An anime-inspired streetwear brand built around fan culture and bold typography.

View Case →
Identity · Packaging

Glow Botanica

Organic skincare identity with botanical illustration and packaging system.

View Case →
Mascot · Illustration

Harsh Fast Food

A chef mascot, food illustrations and packaging that pops on every shelf.

View Case →
App · Identity

Banon

Neon-gradient identity for a Web3 anonymous social product.

View Case →
Wordmark · Architecture

Koncreate Studio

Minimal, structural wordmark for an architecture firm.

View Case →
Mascot · F&B

Angry Pizza

Character-led mascot identity for a fast-casual pizza chain.

View Case →
Trusted By

Brands we’ve worked with.

From scrappy startups to category leaders — small studios that ship big ideas.

Desi OtakuGlow BotanicaHarsh FoodsBanonKoncreateAngry PizzaArrivyDesi OtakuGlow BotanicaHarsh FoodsBanonKoncreateAngry PizzaArrivy
AptaSpellbookFive SensesSunday StudioVibezStranded BrewMountains MagAptaSpellbookFive SensesSunday StudioVibezStranded BrewMountains Mag
How We Work

Four steps from first chat to final delivery.

01 / Discovery

Listen first.

A 30-min call to understand your brand, audience and the problem we're really solving. We listen, you talk.

02 / Concept

Sketch the lanes.

2–3 distinct creative directions with moodboards, sketches and rationale. You pick the lane, we sprint.

03 / Craft

Pixel obsession.

Pixel-level execution with regular check-ins. Revisions happen here — fast, focused and friendly.

04 / Deliver

Launch-ready.

Final files in every format you'll ever need, plus a usage guide. We stick around for launch support.

Word of Mouth

Clients who became friends.

Art e Craft took our half-baked idea and turned it into a brand strangers stop us about on the street. Worth every rupee.

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Riya MalhotraGlow Botanica

The mascot they designed for us is now on our packaging, our truck, and staff uniforms. Customers ask for it by name.

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Harsh KapoorHarsh Fast Food

Speed of a freelancer, quality of an agency, and the chillest people to actually work with. This is rare.

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Akash SharmaKoncreate Studios

Three rounds in, they had nailed the entire identity. We gave them a brief; they gave us a brand book.

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Priya SethiDesi Otaku

Our reorders went up 40 percent within a month of relaunching with their packaging. The shelf does the talking now.

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Aryan MehtaAngry Pizza
From the Studio

Latest thinking.

Notes from the desk on craft, process, and the work we love.

Let's Build

Got a brand to birth? A pixel to polish?

Tell us what you're working on. We'll send a custom quote, a timeline, and honest opinions — all within 24 hours.

StudioChandigarh, India
HoursMon-Sat / 10am-8pm IST